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Alle Blog Posts


Between Efficiency and Generic Content: AI in Social Media Marketing
When I read posts on LinkedIn, I notice something more and more often: many of them sound almost too perfect. After the first few sentences, I often find myself thinking: This post was written with generative AI. A moment later, I lose interest and keep scrolling. I don’t think there is anything wrong with writing with ChatGPT. Quite the opposite: I use AI myself, and I believe it can save us a lot of work. But when everything suddenly starts to sound the same, something feel
Sep 166 min read
Banning social media – does that really protect our children?
Social media has long been an integral part of our everyday lives – especially for children and teenagers. At the same time, uncertainty is growing among parents, teachers, and politicians: Should we simply ban social media for children? This question is understandable. Research shows that there are risks. The World Health Organization (2024), for example, points out that problematic social media use among young people is increasing and is associated with lower well-being. At
Sep 165 min read
Is Instagram, TikTok & Co. bad for my child? A balanced perspective for parents
Social media is now an integral part of our children's everyday lives. Studies from Switzerland and Germany show that teenagers spend an average of around four hours a day on their smartphones – with Instagram, TikTok, Snapchat, and WhatsApp being the most popular (JIM Study, 2024; James Study, 2024). At the same time, uncertainty is growing among parents and teachers: What constitutes healthy use? What is too much? And above all: How can we best guide children in this? There
May 154 min read
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